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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of technology marketing : IJTMkt"
~person:"Chuah, Stephanie Hui-wen"
~subject:"Werbung"
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Chuah, Stephanie Hui-wen
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International journal of internet marketing and advertising : IJIMA
International journal of technology marketing : IJTMkt
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Gender differences in the wearable preferences, device and advertising value perceptions : smartwatches vs. fitness trackers
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
;
Chuah, …
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
2
,
pp. 199-225
Persistent link: https://www.econbiz.de/10012533943
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