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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of business research : JBR"
~person:"Phau, Ian"
~subject:"Markenimage"
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Markenimage
Brand management
5
Markenführung
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Brand
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Consumer behaviour
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Konsumentenverhalten
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Luxury goods
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Luxusgüter
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Markenartikel
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Brand attitude
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Brand love
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Comparison
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Hotel industry
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Hotellerie
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Online-Marketing
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Phau, Ian
Diamantopoulos, Adamantios
7
Melewar, T. C.
6
Foroudi, Pantea
5
Merchant, Altaf
5
Valette-Florence, Pierre
5
Bang, Nguyen
4
Christodoulides, George
4
Ekinci, Yuksel
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Grohs, Reinhard
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Gupta, Suraksha
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Japutra, Arnold
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Michel, Géraldine
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Veloutsou, Cleopatra
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Voyer, Benjamin G.
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Wallpach, Sylvia von
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Aiello, Gaetano
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Arslanagic-Kalajdzic, Maja
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Augusto, Mário Gomes
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Davvetas, Vasileios
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Dennis, Charles
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Dwivedi, Yogesh Kumar
3
Fastoso, Fernando
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Guzman, Francisco
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Halkias, Georgios
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Hultman, Magnus
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Kastanakis, Minas
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Ko, Eunju
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Koll, Oliver
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Molinillo, Sebastian
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Motoki, Kosuke
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Mühlbacher, Hans
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Oghazi, Pejvak
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Pantano, Eleonora
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Rose, Gregory
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Roy, Sanjit
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Spielmann, Nathalie
3
Tiago, Flávio Borges
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Tiago, Maria Teresa Borges
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Torres, Pedro M.
3
Al Zagir, Nadia
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
The journal of brand management : an international journal
3
Journal of fashion marketing and management
2
Journal of international consumer marketing
2
Marketing intelligence & planning
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
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The journal of consumer marketing
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ECONIS (ZBW)
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Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
2
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
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