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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of consumer marketing"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Viral marketing"
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Search: subject:"Internet marketing"
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Viral marketing
Internet marketing
296
Online-Marketing
295
Social Web
167
Social web
167
Consumer behaviour
162
Konsumentenverhalten
162
Virales Marketing
73
Brand management
68
Markenführung
68
Advertising effects
59
Werbewirkung
59
Online retailing
53
Online-Handel
53
Brand image
50
Markenimage
50
Advertising
49
Beziehungsmarketing
49
Relationship marketing
49
Werbung
49
social media
45
E-commerce
36
Electronic Commerce
36
Tourism marketing
30
Tourismusmarketing
30
Website
29
Social media
26
Tourism
22
Tourismus
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Destination management
21
Destinationsmanagement
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Holiday behaviour
21
Marketing management
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Marketingmanagement
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Urlaubsverhalten
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Facebook
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Internet
17
Customer satisfaction
16
Kundenzufriedenheit
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Hotel industry
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Okumus, Fevzi
3
Bilgihan, Anil
2
Kim, Jong Min
2
Li, Gang
2
Li, Hengyun
2
Yang, Yang
2
Aakash
1
Aggarwal, Anu Gupta
1
Akdoğan, Kutay
1
Aksoy, Nilsah Cavdar
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1
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1
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1
Alboqami, Hassan
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of consumer marketing
Tourism management : research, policies, practice
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
SpringerLink / Bücher
12
European journal of marketing : EJM
11
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
International journal of business information systems : IJBIS
8
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ECONIS (ZBW)
73
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1
The effect of online company responses on app review quality
Su, Qiuli
;
Namin, Aidin
;
Ketron, Seth
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10014471248
Saved in:
2
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
3
Revealing consumer review attitude through online review and website cues
Natarajan, Manoraj
;
Periaiya, Sridevi
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 261-280
Persistent link: https://www.econbiz.de/10014519735
Saved in:
4
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
5
The effects of firm-generated content on different social media platforms on viral marketing
Zhang, Renping
;
Chen, Xingyu
;
Wang, Wei
;
Shafi, Mohsin
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 651-662
Persistent link: https://www.econbiz.de/10014332319
Saved in:
6
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
7
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
8
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
9
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
10
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
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