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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of consumer marketing"
~person:"Wu, Linwan"
~subject:"Consumer behaviour"
~subject:"Viral marketing"
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Consumer behaviour
Viral marketing
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
Advertising
1
Advertising effects
1
Brand image
1
Brand management
1
Markenführung
1
Markenimage
1
Mobile Anwendung
1
Mobile application
1
Online retailing
1
Online-Handel
1
Social Web
1
Social web
1
Werbewirkung
1
Werbung
1
app engagement
1
brand identification
1
branded apps
1
continuance use intention
1
effort expectancy
1
online impulse buying tendency
1
perceived advertising value
1
perceived interactivity
1
perceived novelty
1
perceived personalisation
1
perceived relevance
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performance expectancy
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personalisation
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social influence
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social media
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social media advertising
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Wu, Linwan
Rita, Paulo
3
Duh, Helen Inseng
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Ha, Louisa
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2
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2
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International journal of internet marketing and advertising : IJIMA
Journal of consumer marketing
Electronic commerce research
1
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ECONIS (ZBW)
2
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Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
2
Factors of continually using branded mobile apps : the central role of app engagement
Wu, Linwan
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 303-320
Persistent link: https://www.econbiz.de/10011497487
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