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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of consumer marketing"
~subject:"Consumer behaviour"
~subject:"Viral marketing"
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Consumer behaviour
Viral marketing
Internet marketing
219
Online-Marketing
219
Konsumentenverhalten
135
Social Web
120
Social web
120
Advertising effects
55
Werbewirkung
55
Brand management
54
Markenführung
54
Advertising
47
Werbung
47
Virales Marketing
46
social media
45
Beziehungsmarketing
42
Relationship marketing
42
Online retailing
37
Online-Handel
37
Brand image
36
Markenimage
36
E-commerce
31
Electronic Commerce
31
Marketing management
20
Marketingmanagement
20
Website
17
Facebook
16
Internet
15
USA
14
United States
14
advertising
12
social media marketing
12
Brand
11
Markenartikel
11
KMU
10
Mobile communications
10
Mobilkommunikation
10
SME
10
Confidence
9
Mobile Marketing
9
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147
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149
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149
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English
149
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Rita, Paulo
3
Duh, Helen Inseng
2
Ha, Louisa
2
Kwon, Eun Sook
2
Logan, Kelty
2
Moro, Sérgio
2
Moschis, George P.
2
Varshney, Sanjeev
2
Wu, Linwan
2
Aakash
1
Abuljadail, Mohammad
1
Acikgoz, Fulya
1
Addeo, Felice
1
Aggarwal, Anu Gupta
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Aghniadi
1
Ahmed, Zafar U.
1
Akdoğan, Kutay
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
1
Al-Mamun, Abdullah
1
Alan, Alev Kocak
1
Alboqami, Hassan
1
Alexandrovskiy, Sergey
1
An, Soontae
1
Annamalai, Balamurugan
1
Antoniadis, Ioannis
1
Aramendia-Muneta, Maria Elena
1
Arias-Oliva, Mario
1
Armelini, Guillermo
1
Arnita, Devi
1
Arora, Taanika
1
Ashley, Christy
1
Assimakopoulos, Costas
1
Atorough, Peter
1
Babakus, Emin
1
Bae, Young Han
1
Baeshen, Yasser
1
Bakr, Yousra
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of consumer marketing
Journal of business research : JBR
208
Journal of retailing and consumer services
151
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
96
Journal of marketing communications
83
International journal of advertising : the review of marketing communications
74
International journal of hospitality management
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Journal of promotion management : innovations in planning and applied research
57
Journal of internet commerce
54
International journal of electronic marketing and retailing : IJEMR
51
The journal of product & brand management
47
Electronic commerce research
43
Information systems research : ISR
42
Cogent business & management
41
Tourism management : research, policies, practice
40
Journal of advertising research
37
International journal of advertising : the quarterly review of marketing communications
36
Management science : journal of the Institute for Operations Research and the Management Sciences
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
34
International journal of contemporary hospitality management
32
Journal of electronic commerce research : JECR
31
Journal of promotion management : JPM
31
Psychology & marketing
31
Journal of hospitality marketing & management
30
Journal of marketing
30
International journal of consumer studies
29
International journal of technology marketing : IJTMkt
29
Technological forecasting & social change : an international journal
29
The journal of brand management : an international journal
27
Asia Pacific journal of marketing and logistics
26
Journal of marketing research : JMR
26
Marketing intelligence & planning
26
Journal of travel and tourism marketing
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Young consumers : insight and ideas for responsible marketers
25
Business horizons
23
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ECONIS (ZBW)
149
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1
Sustainability advocacy antecedents : how social media content influences sustainable behaviours among Generation Z
Confetto, Maria Giovanna
;
Covucci, Claudia
;
Addeo, Felice
; …
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 758-774
Persistent link: https://www.econbiz.de/10014332334
Saved in:
2
The effect of online company responses on app review quality
Su, Qiuli
;
Namin, Aidin
;
Ketron, Seth
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10014471248
Saved in:
3
Revealing consumer review attitude through online review and website cues
Natarajan, Manoraj
;
Periaiya, Sridevi
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 261-280
Persistent link: https://www.econbiz.de/10014519735
Saved in:
4
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
5
Consumer response to podcast advertising : the interactive role of persuasion knowledge and parasocial relationships
Brinson, Nancy H.
;
Lemon, Laura L.
;
Bender, Coral
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 971-982
Persistent link: https://www.econbiz.de/10014471164
Saved in:
6
The effects of firm-generated content on different social media platforms on viral marketing
Zhang, Renping
;
Chen, Xingyu
;
Wang, Wei
;
Shafi, Mohsin
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 651-662
Persistent link: https://www.econbiz.de/10014332319
Saved in:
7
Why do consumers engage in a social media brand community : investigating the effect of psychological empowerment on commitment and loyalty
Shukla, Mahima
;
Misra, Richa
;
Gupta, Rahul
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 734-747
Persistent link: https://www.econbiz.de/10014332332
Saved in:
8
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
9
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
10
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
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