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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of consumer marketing"
~subject:"Electronic Commerce"
~subject:"Viral marketing"
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Electronic Commerce
Viral marketing
Internet marketing
219
Online-Marketing
219
Consumer behaviour
135
Konsumentenverhalten
135
Social Web
120
Social web
120
Advertising effects
55
Werbewirkung
55
Brand management
54
Markenführung
54
Advertising
47
Werbung
47
Virales Marketing
46
social media
45
Beziehungsmarketing
42
Relationship marketing
42
Online retailing
37
Online-Handel
37
Brand image
36
Markenimage
36
E-commerce
31
Marketing management
20
Marketingmanagement
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Website
17
Facebook
16
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USA
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United States
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advertising
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social media marketing
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Brand
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Markenartikel
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KMU
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Mobile communications
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9
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of consumer marketing
Journal of business research : JBR
99
Journal of retailing and consumer services
76
International journal of hospitality management
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
International journal of electronic marketing and retailing : IJEMR
43
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
42
Information systems research : ISR
38
Journal of management information systems : JMIS
37
Electronic commerce research
34
SpringerLink / Bücher
34
Journal of internet commerce
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of marketing communications
32
Tourism management : research, policies, practice
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
International journal of contemporary hospitality management
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of electronic commerce research : JECR
25
Journal of hospitality marketing & management
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of travel and tourism marketing
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
International journal of advertising : the review of marketing communications
20
International journal of business information systems : IJBIS
19
Journal of marketing
19
International journal of technology marketing : IJTMkt
18
Journal of advertising research
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of promotion management : innovations in planning and applied research
16
Journal of the Academy of Marketing Science
16
Technological forecasting & social change : an international journal
16
Cogent business & management
15
International journal of electronic commerce : IJEC
15
Journal of organizational computing and electronic commerce
15
Psychology & marketing
15
Business horizons
14
Electronic markets : EM ; the international journal of electronic commerce and business media
14
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ECONIS (ZBW)
73
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1
The effect of online company responses on app review quality
Su, Qiuli
;
Namin, Aidin
;
Ketron, Seth
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10014471248
Saved in:
2
Revealing consumer review attitude through online review and website cues
Natarajan, Manoraj
;
Periaiya, Sridevi
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 261-280
Persistent link: https://www.econbiz.de/10014519735
Saved in:
3
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
4
The effects of firm-generated content on different social media platforms on viral marketing
Zhang, Renping
;
Chen, Xingyu
;
Wang, Wei
;
Shafi, Mohsin
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 651-662
Persistent link: https://www.econbiz.de/10014332319
Saved in:
5
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
6
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
7
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
8
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
9
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
10
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
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