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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of global marketing"
~subject:"Kundenintegration"
~subject:"Markenimage"
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Search: subject_exact:"Virtuelle Community"
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Kundenintegration
Markenimage
Social Web
176
Social web
176
Internet marketing
124
Online-Marketing
124
Consumer behaviour
113
Konsumentenverhalten
113
Brand management
58
Markenführung
58
social media
55
Viral marketing
50
Virales Marketing
50
Beziehungsmarketing
45
Relationship marketing
45
Brand image
34
Advertising effects
29
Werbewirkung
29
Advertising
24
Werbung
24
Online retailing
19
Online-Handel
19
Marketing management
17
Marketingmanagement
17
Facebook
16
Social network
16
Soziales Netzwerk
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Brand
14
Markenartikel
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social media marketing
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electronic word-of-mouth
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consumer behaviour
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eWOM
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9
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Electronic Commerce
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Twitter
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advertising
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Kwon, Eun Sook
2
Al-Mamun, Abdullah
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Banerjee, Somnath
1
Bang, Nguyen
1
Barretta, Paul G.
1
Brünink, Leonine A.
1
Chai, Linlin
1
Chan, Terri H.
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chay Yau Choon
1
Cheah, Chee Wei
1
Chung, Yoo Jin
1
Clément, Alexandre
1
Dai, Hua
1
Dangi, Hamendra Kumar
1
Decker, Reinhold
1
Deshwal, Pankaj
1
Duh, Helen Inseng
1
Efthymios, Constantinides,
1
El-Deeb, Sara
1
Enginkaya, Ebru
1
Evans, Geraint
1
Fantapié Altobelli, Claudia
1
Firat, A. Fuat
1
Flaswinkel, Anne Mareike
1
Foreman, Jeffrey
1
Gammoh, Bashar S.
1
Gautam, Omvir
1
Goon, Serena Wooi-U
1
Greve, Goetz
1
Gupta, Amit
1
Gupta, Devashish Das
1
Gupta, Rajeev
1
Hassan, Ahmed A. M.
1
Hu, Tao
1
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International journal of internet marketing and advertising : IJIMA
Journal of global marketing
Journal of business research : JBR
96
Journal of retailing and consumer services
53
The journal of brand management : an international journal
42
The journal of product & brand management
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Technological forecasting & social change : an international journal
19
Journal of promotion management : innovations in planning and applied research
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing communications
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Tourism management : research, policies, practice
15
International journal of advertising : the review of marketing communications
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of strategic marketing
14
Psychology & marketing
14
Marketing intelligence & planning
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of technology marketing : IJTMkt
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Asia Pacific journal of marketing and logistics
11
Business horizons
11
Cogent business & management
11
Journal of fashion marketing and management
11
Journal of internet commerce
11
Journal of marketing
11
Tourism management perspectives : TMP
11
International journal of electronic marketing and retailing : IJEMR
9
International journal of hospitality management
9
Journal of marketing management : MM
9
Journal of service management
9
Journal of electronic commerce research : JECR
8
Journal of promotion management : JPM
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
European journal of marketing
7
International journal of consumer studies
7
International journal of electronic commerce : IJEC
7
Journal of management information systems : JMIS
7
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ECONIS (ZBW)
40
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
4
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
5
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
6
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
7
The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation
Stiehler-Mulder, Beate E.
;
Maduku, Daniel K.
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 146-171
Persistent link: https://www.econbiz.de/10014340168
Saved in:
8
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
9
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
10
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
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