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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing communications"
~subject:"Werbung"
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Search: subject_exact:"Celebrity-Werbung"
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Werbung
Celebrity endorsement
16
Celebrity-Werbung
16
Advertising effects
14
Werbewirkung
14
Consumer behaviour
11
Konsumentenverhalten
11
Brand image
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Brand management
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Markenimage
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Internet marketing
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Online-Marketing
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social media
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advertising
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celebrity
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celebrity endorsement
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Markenartikel
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Virales Marketing
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attribution
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brands
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celebrity endorsers
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congruence
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endorsement
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expertise
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identification
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influencer marketing
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purchase intention
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source credibility
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trustworthiness
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Chan, Kara
1
Fan, Fei
1
Harmon-Kizer, Tracy R.
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Li, Jo Yun
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Lueck, Jennifer Anette
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Um, Nam-Hyun
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International journal of internet marketing and advertising : IJIMA
Journal of marketing communications
Journal of promotion management : JPM
8
Journal of promotion management : innovations in planning and applied research
6
International journal of advertising : the review of marketing communications
4
Journal of advertising research
4
Journal of global marketing
4
International journal of advertising : the quarterly review of marketing communications
3
Vision : the journal of business perspective
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Global business review
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
South Asian journal of management : SAJM
2
AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
1
Asian Academy of Management journal : AAMJ
1
Celebrity, convergence and transformation
1
Cogent business & management
1
Corporate reputation review
1
Decision
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
European journal of marketing : EJM
1
Fontys Venlo - publication of applied sciences
1
Frontiers of business research in China : selected publications from Chinese universities
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Edition Wissenschaft
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
1
International journal of applied business and economic research
1
International journal of financial research
1
International journal of management and economics
1
International journal of market research
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of operations and quantitative management : IJOQM
1
International journal of retail & distribution management
1
International journal of sports marketing & sponsorship
1
International review on public and non-profit marketing
1
Izmir review of social sciences
1
Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
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1
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
2
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
3
The effects of schema congruity on consumer response to celebrity advertising
Harmon-Kizer, Tracy R.
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011706477
Saved in:
4
Antecedents and consequences of consumers' attribution style : measuring the impact of negative celebrity information
Um, Nam-Hyun
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10011561321
Saved in:
5
Friend-zone with benefits : the parasocial advertising of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
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