//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Psychology & marketing"
~person:"Acikgoz, Fulya"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
Consumer behaviour
2
Konsumentenverhalten
2
AVM
1
Advertising
1
Advertising effects
1
Beschaffung
1
Brand image
1
Confidence
1
Influencer
1
Kaufentscheidung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Procurement
1
Purchase decision
1
Vertrauen
1
Viral marketing
1
Virales Marketing
1
Werbewirkung
1
Werbung
1
YouTube
1
YouTube influencers
1
advertising value model
1
audiovisual eWOM
1
brand attitude
1
electronic word-of-mouth
1
influencer marketing
1
influencers
1
purchase decision
1
purchase intention
1
source attractiveness
1
source expertise
1
source trustworthiness
1
sponsored content
1
word-of-mouth
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
3
Aufsatzsammlung
1
Language
All
English
3
Author
All
Acikgoz, Fulya
Loureiro, Sandra Maria Correia
9
Rita, Paulo
5
Sauer, Nicola E.
4
Boutsouki, Christina
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Guerreiro, João Pedro Silva Martins
3
Hatzithomas, Leonidas
3
Ibrahim, Blend
3
Ruyter, Ko de
3
Sarmento, Eduardo Moraes
3
Thomas, Veronica L.
3
Anlamlier, Eda
2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Balakrishnan, Janarthanan
2
Bao, Tong
2
Bilro, Ricardo Godinho
2
Buhalis, Dimitrios
2
Calabuig Moreno, Ferran
2
Chung, Yoo Jin
2
Cuomo, Maria Teresa
2
Dodoo, Naa Amponsah
2
Dolen, Willemijn M. van
2
Duh, Helen Inseng
2
Erkan, Ismail
2
Festa, Giuseppe
2
Giordano, Alex
2
Greve, Goetz
2
Gustafsson, Anders
2
Ha, Louisa
2
Hazari, Sunil
2
Kapoor, Payal S.
2
Kim, Eunice
2
Kim, Jooyoung
2
Krishen, Anjala S.
2
Kwon, Eun Sook
2
Langaro, Daniela
2
Logan, Kelty
2
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Psychology & marketing
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
2
The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya
;
Burnaz, Sebnem
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
Saved in:
3
Special issue on: social media marketing in the digital era
Unal, Sevtap
(
ed.
);
Erkan, Ismail
(
ed.
);
Acikgoz, Fulya
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012670660
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->