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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Psychology & marketing"
~person:"Hazari, Sunil"
~type_genre:"Article in journal"
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Hazari, Sunil
Loureiro, Sandra Maria Correia
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Psychology & marketing
International journal of electronic marketing and retailing : IJEMR
2
International journal of technology marketing : IJTMkt
1
Journal of customer behaviour
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Journal of education for business
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ECONIS (ZBW)
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A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
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2
Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
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