//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Psychology & marketing"
~person:"Sauer, Nicola E."
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Social Web
4
Social web
4
Consumer behaviour
2
Konsumentenverhalten
2
Beziehungsmarketing
1
Brand
1
Brand management
1
Internet marketing
1
Internet usage
1
Internetnutzung
1
Markenartikel
1
Markenführung
1
Motivation
1
Online-Marketing
1
Relationship marketing
1
Social network
1
Soziales Netzwerk
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
4
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
4
Author
All
Sauer, Nicola E.
Loureiro, Sandra Maria Correia
9
Rita, Paulo
5
Acikgoz, Fulya
3
Boutsouki, Christina
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Guerreiro, João Pedro Silva Martins
3
Hatzithomas, Leonidas
3
Ibrahim, Blend
3
Ruyter, Ko de
3
Sarmento, Eduardo Moraes
3
Thomas, Veronica L.
3
Anlamlier, Eda
2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Balakrishnan, Janarthanan
2
Bao, Tong
2
Bilro, Ricardo Godinho
2
Buhalis, Dimitrios
2
Calabuig Moreno, Ferran
2
Chung, Yoo Jin
2
Cuomo, Maria Teresa
2
Dodoo, Naa Amponsah
2
Dolen, Willemijn M. van
2
Duh, Helen Inseng
2
Erkan, Ismail
2
Festa, Giuseppe
2
Giordano, Alex
2
Greve, Goetz
2
Gustafsson, Anders
2
Ha, Louisa
2
Hazari, Sunil
2
Kapoor, Payal S.
2
Kim, Eunice
2
Kim, Jooyoung
2
Krishen, Anjala S.
2
Kwon, Eun Sook
2
Langaro, Daniela
2
Logan, Kelty
2
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Psychology & marketing
Journal of destination marketing & management
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Motivational drivers of content contribution to company- versus consumer-hosted online communities
Teichmann, Karin
;
Sauer, Nicola E.
;
Plank, Andreas
; …
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10010527157
Saved in:
2
Online consumption communities : an introduction
Sauer, Nicola E.
;
Wiertz, Caroline
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 235-239
Persistent link: https://www.econbiz.de/10010527173
Saved in:
3
Special issue: Online consumption communities
Sauer, Nicola E.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010527174
Saved in:
4
Brand community : drivers and outcomes
Sauer, Nicola E.
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 347-368
Persistent link: https://www.econbiz.de/10003963755
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->