//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Psychology & marketing"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Social Web
296
Social web
296
Consumer behaviour
186
Konsumentenverhalten
186
Internet marketing
185
Online-Marketing
185
social media
89
Brand management
88
Markenführung
88
Viral marketing
73
Virales Marketing
73
Beziehungsmarketing
63
Relationship marketing
63
Advertising effects
60
Werbewirkung
60
Brand image
53
Markenimage
53
Advertising
49
Werbung
49
Social network
24
Soziales Netzwerk
24
Brand
23
Facebook
23
Markenartikel
23
Online retailing
23
Online-Handel
23
Marketing management
22
Web 2.0 technologies
22
Web 2.0-Technologien
22
Media usage
19
Mediennutzung
19
social media marketing
18
E-commerce
17
Electronic Commerce
17
electronic word-of-mouth
16
Instagram
15
purchase intention
15
Celebrity endorsement
14
Celebrity-Werbung
14
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Article
21
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
22
Aufsatzsammlung
1
Language
All
English
22
Author
All
Acikgoz, Fulya
1
Athanasopoulou, Pinelopi
1
Basaran Borsai, Anne Marie
1
Bormann, Patrick
1
Burnaz, Sebnem
1
Burroughs, Benjamin
1
Bình Nghiêm-Phú
1
Chen, Chen
1
Chia, Swee-lim
1
Dam, Linda
1
Dumicic, Ksenija
1
El-Deeb, Sara
1
Falaster, Christian
1
Gammoh, Bashar S.
1
Hazari, Sunil
1
Ietto, Beatrice
1
Jeong, Hyun Ju
1
Jiang, Pingjun
1
Jin, Seunga Venus
1
Khan, M. Altaf
1
Kim, Jihye
1
Lee, Byung-Kwan
1
Loureiro, Sandra Maria Correia
1
Mass Hareeza Ali
1
Mathupayas Thongmak
1
McMahan, Carolynn
1
Muqaddam, Aziz
1
Nawal Hanim Abdullah
1
Olbrich, Rainer
1
Park, Jae Hee
1
Pascucci, Federica
1
Pham, Phuoc H. M.
1
Raja Nerina Raja Yusof
1
Riscarolli, Valéria
1
Rodrigues, Leonel Cezar
1
Saima
1
Schultz, Carsten D.
1
Sethna, Beheruz N.
1
Shayeb, Mirna El
1
Sheinin, Daniel A.
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Psychology & marketing
Journal of business research : JBR
22
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of marketing communications
11
Business horizons
10
The journal of business & industrial marketing
9
Journal of strategic marketing
8
Journal of advertising research
7
Journal of internet commerce
7
Journal of marketing management : MM
7
Journal of the Academy of Marketing Science
7
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Journal of communication management : an international journal
5
Journal of retailing and consumer services
5
Young consumers : insight and ideas for responsible marketers
5
International journal of technology marketing : IJTMkt
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Journal of open innovation : technology, market, and complexity
4
The journal of brand management : an international journal
4
Asia Pacific journal of marketing and logistics
3
European research studies
3
Global journal of business research : GJBR
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of social entrepreneurship and innovation : IJSEI
3
International review on public and non-profit marketing
3
JMM : the international journal on media management
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of media business studies
3
Management research review
3
Marketing intelligence & planning
3
The marketing review
3
Administrative Sciences : open access journal
2
Asian journal of business and accounting : AJBA
2
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
2
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
3
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
4
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
5
Classifying bloggers based on content creation approaches : implications for influencers marketing strategies
Ietto, Beatrice
;
Pascucci, Federica
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 335-358
Persistent link: https://www.econbiz.de/10014318352
Saved in:
6
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
7
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
8
Strategic use of immersive media and narrative message in virtual marketing : understanding the roles of telepresence and transportation
Chen, Chen
;
Yao, Mike Z.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 524-542
Persistent link: https://www.econbiz.de/10012817130
Saved in:
9
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
10
"Fame and Envy 2.0" in luxury fashion influencer marketing on Instagram : comparison between mega-celebrities and micro-celebrities
Jin, Seunga Venus
;
Muqaddam, Aziz
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 176-200
Persistent link: https://www.econbiz.de/10012512743
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->