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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Assimakopoulos, Costas"
~person:"Boutsouki, Christina"
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Assimakopoulos, Costas
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the quarterly review of marketing communications
1
International journal of retail & distribution management
1
Journal of marketing communications
1
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ECONIS (ZBW)
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1
Metaphors and body copy in online advertising effectiveness
Hatzithomas, Leonidas
;
Manolopoulou, Aikaterini
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 642-672
Persistent link: https://www.econbiz.de/10012549623
Saved in:
2
Engagement and reactions of brand posts on brand fan pages in Facebook : an investigation of brand posts' characteristics
Antoniadis, Ioannis
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10012670664
Saved in:
3
Attitudes of college students towards online advertisement in social networking sites : a structural equation modelling approach
Antoniadis, Ioannis
;
Assimakopoulos, Costas
;
Koukoulis, …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10012105485
Saved in:
4
Corporate Facebook posts in the UK and Greece : a content analysis
Riskos, Kyriakos
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 233-251
Persistent link: https://www.econbiz.de/10011844779
Saved in:
5
Internet marketing and advertising in the framework of new interactive and multimedia developments
Martensen, Anne
(
ed.
);
Singh, Jaywant
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011665144
Saved in:
6
Investigating websites' e-CRM features in building customer relationships : evidence from Greece
Papaioannou, Eugenia
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 320-338
Persistent link: https://www.econbiz.de/10011349106
Saved in:
7
Facebook usage among teenagers - the effect of personality and peer group pressure : an exploratory study in Greece
Vlachopoulou, Elli
;
Boutsouki, Christina
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 285-299
Persistent link: https://www.econbiz.de/10011349109
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