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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Boutsouki, Christina"
~person:"Moschis, George P."
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Boutsouki, Christina
Moschis, George P.
Loureiro, Sandra Maria Correia
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of marketing communications
1
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ECONIS (ZBW)
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1
Metaphors and body copy in online advertising effectiveness
Hatzithomas, Leonidas
;
Manolopoulou, Aikaterini
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 642-672
Persistent link: https://www.econbiz.de/10012549623
Saved in:
2
Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
3
Corporate Facebook posts in the UK and Greece : a content analysis
Riskos, Kyriakos
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 233-251
Persistent link: https://www.econbiz.de/10011844779
Saved in:
4
Facebook usage among teenagers - the effect of personality and peer group pressure : an exploratory study in Greece
Vlachopoulou, Elli
;
Boutsouki, Christina
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 285-299
Persistent link: https://www.econbiz.de/10011349109
Saved in:
5
Are cartoon ads effective for adult consumers?
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010394711
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