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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of retailing and consumer services"
~type_genre:"Case study"
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International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
Social Branding : Strategien - Praxisbeispiele - Perspektiven
11
Cases on strategic social media utilization in the nonprofit sector
9
Handbook of research on integrating social media into strategic marketing
4
Crowdfunding : the corporate era
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Digital and social media marketing : a results-driven approach
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Pervasive advertising
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E-marketing ; Vol. 1
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Internet economics
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Journal of promotion management : JPM
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Palgrave pivot
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Premier reference source
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Advanced digital marketing strategies in a data-driven era
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES)book series
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Advances in social networking and online communities (ASNOC) book series
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Building corporate identity, image and reputation in the digital era
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Case study and review
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Cases on innovations in educational marketing : transnational and technological strategies
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Chandos Publishing social media series
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Contemporary issues in social media marketing
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Customer-centric marketing strategies : tools for building organizational performance
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Die Produktivität von Musikkulturen
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Digitale Kommunikation
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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E-adoption and socio-economic impacts : emerging infrastructural effects
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E-business managerial aspects, solutions and case studies
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E-marketing ; Vol. 2
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E-marketing ; Vol. 3
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E-marketing in developed and developing countries : emerging practices
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Edition Business Inside
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Entrepreneurship marketing : principles and practice of SME marketing
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Case study : embodied virtual agents ; an analysis on reasons for failure
Mimoun, Mohammed Slim Ben
;
Poncin, Ingrid
;
Garnier, Marion
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 605-612
Persistent link: https://www.econbiz.de/10009655501
Saved in:
2
Towards online content classification in understanding tourism destinations' information competition and reputation
Inversini, Alessandro
;
Cantoni, Lorenzo
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 282-299
Persistent link: https://www.econbiz.de/10008907872
Saved in:
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