//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~isPartOf:"SpringerLink / Bücher"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Soziale Medien"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social Web
351
Social web
351
Online-Marketing
199
Internet marketing
191
Consumer behaviour
124
Konsumentenverhalten
124
Brand management
80
Markenführung
80
social media
76
Viral marketing
63
Virales Marketing
63
Beziehungsmarketing
59
Relationship marketing
59
Social Media
53
Soziale Software
51
Electronic Commerce
44
Markenimage
39
Soziales Netzwerk
39
Brand image
38
Web 2.0 technologies
37
Web 2.0-Technologien
37
Deutschland
36
Germany
35
World Wide Web 2.0
32
E-commerce
31
Unternehmen
30
Advertising effects
29
Holiday behaviour
29
Online retailing
29
Online-Handel
29
Urlaubsverhalten
29
Werbewirkung
29
Werbung
26
Advertising
25
Social network
25
Tourismus
25
Internet
24
Tourism
23
Customer integration
22
Kundenintegration
22
more ...
less ...
Online availability
All
Undetermined
329
Free
2
Type of publication
All
Article
217
Book / Working Paper
199
Type of publication (narrower categories)
All
Article in journal
201
Aufsatz in Zeitschrift
201
Hochschulschrift
26
Aufsatzsammlung
25
Aufsatz im Buch
20
Book section
20
Case study
9
Fallstudie
9
Collection of articles of several authors
3
Konferenzschrift
3
Sammelwerk
3
Lehrbuch
1
more ...
less ...
Language
All
English
272
German
144
Author
All
Kreutzer, Ralf T.
7
Heinemann, Gerrit
4
Li, Xiang
4
Martínez-López, Francisco J.
4
Boutsouki, Christina
3
Crotts, John C.
3
Dannhäuser, Ralph
3
Gázquez-Abad, Juan Carlos
3
Kim, Jihye
3
Land, Karl-Heinz
3
Perdue, Richard R.
3
Rita, Paulo
3
Shin, Hakseung
3
Turban, Efraim
3
Wu, Luorong
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Bao, Tong
2
Belz, Christian
2
Bruhn, Manfred
2
Choi, Youngjoon
2
Clement, Reiner
2
Duh, Helen Inseng
2
Eilers, Daniela
2
Eisend, Martin
2
Erkan, Ismail
2
Filieri, Raffaele
2
Gerstenberg, Cornelia
2
Gerstenberg, Fabian
2
Greve, Goetz
2
Ha, Louisa
2
Hadwich, Karsten
2
Hatzithomas, Leonidas
2
Hilker, Claudia
2
Inversini, Alessandro
2
Kapoor, Payal S.
2
Keuper, Frank
2
Kim, Min-Seong
2
King, David
2
more ...
less ...
Institution
All
Dgroup
1
Technische Universität Braunschweig
1
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Social Branding : Strategien - Praxisbeispiele - Perspektiven
SpringerLink / Bücher
Journal of business research : JBR
439
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
Information systems research : ISR
144
Journal of management information systems : JMIS
118
Tourism management : research, policies, practice
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Industrial marketing management : the international journal for industrial and high-tech firms
93
Springer eBook Collection
92
Business horizons
90
Psychology & marketing
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Electronic commerce research
79
Management information systems : mis quarterly
79
Journal of internet commerce
76
Journal of marketing management : MM
72
Journal of travel and tourism marketing
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of promotion management : innovations in planning and applied research
70
The journal of product & brand management
68
Journal of electronic commerce research : JECR
66
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of information & knowledge management : JIKM
64
The journal of brand management : an international journal
64
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
International journal of technology marketing : IJTMkt
59
Journal of advertising research
57
Journal of marketing
57
Journal of organizational computing and electronic commerce
56
more ...
less ...
Source
All
ECONIS (ZBW)
416
Showing
1
-
10
of
416
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Characterizing ex situ value : a customer-dominant perspective on value
Heinonen, Kristina
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
8
,
pp. 1707-1721
Persistent link: https://www.econbiz.de/10014384378
Saved in:
2
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
3
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
4
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
5
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
6
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
7
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
8
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
Saved in:
9
The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation
Stiehler-Mulder, Beate E.
;
Maduku, Daniel K.
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 146-171
Persistent link: https://www.econbiz.de/10014340168
Saved in:
10
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->