//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Dodoo, Naa Amponsah"
~subject:"Online-Handel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internet marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Online-Handel
Advertising
1
Advertising effects
1
Consumer behaviour
1
Internet marketing
1
Konsumentenverhalten
1
Online retailing
1
Online-Marketing
1
Social Web
1
Social web
1
Werbewirkung
1
Werbung
1
online impulse buying tendency
1
perceived advertising value
1
perceived novelty
1
perceived personalisation
1
perceived relevance
1
personalisation
1
social media
1
social media advertising
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Dodoo, Naa Amponsah
Chan, Tat
2
Che, Hai
2
Mela, Carl F.
2
Aakash
1
Aggarwal, Anu Gupta
1
Agrebi, Meriem
1
Akdoğan, Kutay
1
Alexandrovskiy, Sergey
1
An, Soontae
1
Atorough, Peter
1
Babakus, Emin
1
Barrichello, Alcides
1
Bhat, Savita
1
Bin Ismail, Hishamuddin
1
Bolat, Elvira
1
Bronnenberg, Bart J.
1
Brünink, Leonine A.
1
Bucklin, Randolph E.
1
Carneiro-da-Cunha, Julio Araujo
1
Chakraborty, Uttam
1
Chandon, Jean Louis
1
Cheng, Robin
1
Chesnes, Matthew
1
Chevalier, Judith A.
1
Choi, Hana
1
Chong, Siong Choy
1
Dai, Weijia
1
De los Santos, Babur
1
Diirr, Bruna
1
Dimitriadis, Sergios
1
Dogra, Pallavi
1
Donaldson, Bill
1
Dover, Yaniv
1
Efthymios, Constantinides,
1
Enginkaya, Ebru
1
Garcia, Ana Cristina Bicharra
1
Giraldi, Janaina de Moura Engracia
1
Guerreiro, Robson Coelho
1
Ho, Ree Chan
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->