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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"NBER working paper series"
~person:"Maass, Wolfgang"
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International journal of internet marketing and advertising : IJIMA
NBER working paper series
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The role of product reviews on mobile devices for in-store purchases : consumers' usage intentions, costs and store preferences
Kowatsch, Tobias
;
Maass, Wolfgang
;
Fleisch, Elgar
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10008907875
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