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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~person:"El-Deeb, Sara"
~subject:"Brand image"
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International journal of internet marketing and advertising : IJIMA
Social Branding : Strategien - Praxisbeispiele - Perspektiven
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The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
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