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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of product & brand management"
~person:"Loureiro, Sandra Maria Correia"
~type_genre:"Article in journal"
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Loureiro, Sandra Maria Correia
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International journal of internet marketing and advertising : IJIMA
Technological forecasting & social change : an international journal
The journal of product & brand management
Journal of promotion management : innovations in planning and applied research
7
International journal of consumer studies
2
Journal of promotion management : JPM
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International journal of business performance management
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International journal of retail and distribution management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
2
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
3
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
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