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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~subject:"Advertising"
~type_genre:"Article in journal"
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Advertising
Social Web
213
Social web
213
Internet marketing
154
Online-Marketing
154
Consumer behaviour
151
Konsumentenverhalten
151
Brand management
105
Markenführung
105
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Beziehungsmarketing
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Relationship marketing
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57
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social media
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consumer behaviour
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social media marketing
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International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
International journal of advertising : the review of marketing communications
43
Journal of promotion management : innovations in planning and applied research
19
Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
16
Journal of business research : JBR
16
Journal of marketing communications
14
Journal of retailing and consumer services
12
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of current issues and research in advertising
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Psychology & marketing
9
The journal of media economics
7
Cogent business & management
6
Journal of advertising
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of promotion management : JPM
6
Young consumers : insight and ideas for responsible marketers
6
Technological forecasting & social change : an international journal
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Information economics and policy : IEP
4
Journal of global marketing
4
Journal of internet commerce
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Corporate communications : an international journal
3
European journal of marketing : EJM
3
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
International journal of consumer studies
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of technology marketing : IJTMkt
3
Journal of consumer behaviour
3
Journal of customer behaviour
3
Journal of electronic commerce research : JECR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of public economics
3
Management : journal of contemporary management issues
3
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ECONIS (ZBW)
22
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
3
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
4
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
5
Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
Saved in:
6
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
7
Examining the role of beliefs in predicting values, attitudes and behaviours of Indian millennials towards Facebook advertising : the mediating role of Facebook advertising value
Arora, Taanika
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 162-199
Persistent link: https://www.econbiz.de/10014318188
Saved in:
8
Consumers' information control and privacy concerns in personalised social media advertising
Morimoto, Mariko
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 325-352
Persistent link: https://www.econbiz.de/10014318226
Saved in:
9
Social media advertising and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
Saved in:
10
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
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