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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~subject:"Markenimage"
~subject:"Relationship marketing"
~subject:"Viral marketing"
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Search: subject:"Internet marketing"
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Markenimage
Relationship marketing
Viral marketing
Internet marketing
261
Online-Marketing
261
Consumer behaviour
168
Konsumentenverhalten
168
Social Web
157
Social web
157
Brand management
97
Markenführung
97
Brand image
67
Beziehungsmarketing
62
Advertising effects
57
Werbewirkung
57
Virales Marketing
53
Advertising
47
Werbung
47
social media
47
Online retailing
42
Online-Handel
42
E-commerce
33
Electronic Commerce
33
Brand
31
Markenartikel
30
Marketing management
24
Marketingmanagement
24
Facebook
22
Internet
22
Social media
22
Website
19
USA
17
United States
17
Customer integration
13
Kundenintegration
13
advertising
12
social media marketing
12
Confidence
11
Social network
11
Soziales Netzwerk
11
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1
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Article
136
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136
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136
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English
136
Author
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Assimakopoulos, Costas
2
Duh, Helen Inseng
2
Guzman, Francisco
2
Ha, Louisa
2
Kennedy, Eric
2
Kwon, Eun Sook
2
Stavros, Constantino
2
Vashisht, Devika
2
Aakash
1
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
1
Aggarwal, Anu Gupta
1
Agrebi, Meriem
1
Aguado, Juan Miguel
1
Akdoğan, Kutay
1
Akroush, Mamoun N.
1
Aksoy, Nilsah Cavdar
1
Al Alam, Adel F.
1
Al-Karaghouli, Wafi
1
Al-Mamun, Abdullah
1
Alan, Alev Kocak
1
Alboqami, Hassan
1
Alvandi, Mohsen
1
Amelia, Maria Veronica
1
Anand, V.
1
Annamalai, Balamurugan
1
Antoniadis, Ioannis
1
Armelini, Guillermo
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Aziz, Miriam R.
1
Babakus, Emin
1
Baeshen, Yasser
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Ballerini, Jacopo
1
Bang, Nguyen
1
Bao, Tong
1
Barbarossa, Camilla
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
Journal of business research : JBR
158
Journal of retailing and consumer services
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
International journal of hospitality management
55
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
Journal of marketing communications
51
International journal of electronic marketing and retailing : IJEMR
45
Tourism management : research, policies, practice
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of internet commerce
36
Electronic commerce research
34
Journal of promotion management : innovations in planning and applied research
34
Information systems research : ISR
32
Marketing intelligence & planning
32
International journal of advertising : the review of marketing communications
31
Journal of management information systems : JMIS
30
The journal of brand management : an international journal
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Cogent business & management
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Business horizons
24
International journal of technology marketing : IJTMkt
24
Journal of advertising research
24
Journal of electronic commerce research : JECR
24
Journal of marketing
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
Journal of hospitality marketing & management
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Psychology & marketing
23
International journal of contemporary hospitality management
22
SpringerLink / Bücher
22
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
20
International journal of consumer studies
20
Journal of the Academy of Marketing Science
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of strategic marketing
19
European journal of marketing : EJM
18
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ECONIS (ZBW)
136
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
3
Brand personality management of Indian business schools on Twitter : a machine learning approach
Anand, V.
;
Kumar, Daruri Venkata Srinivas
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 311-338
Persistent link: https://www.econbiz.de/10015065543
Saved in:
4
The influence of digital marketing on tourists' behavioural intentions from social networks and e-WOM interactions
Aziz, Miriam R.
;
Al Alam, Adel F.
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 364-385
Persistent link: https://www.econbiz.de/10015065565
Saved in:
5
What drives Generation Z to advocate for a brand online?
Mishra, Vivek
;
Das, Biswajit
- In:
International journal of internet marketing and …
20
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10015065487
Saved in:
6
Effectiveness of social media influencers and their impact on customers' attitudes and buying intention
Hadeel Elmousa
;
Yee, Wong Foong
;
Hwa, Jacky Cheah Jun
- In:
International journal of internet marketing and …
20
(
2024
)
1
,
pp. 26-49
Persistent link: https://www.econbiz.de/10015065490
Saved in:
7
The role of internet celebrities in purchase intention and impulse buying
Moslehpour, Massoud
;
Dadvari, Alaleh
;
Lin, Pei-Kuan
; …
- In:
International journal of internet marketing and …
20
(
2024
)
2
,
pp. 141-163
Persistent link: https://www.econbiz.de/10015065513
Saved in:
8
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
9
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
10
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
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