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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Markenimage"
~subject:"Relationship marketing"
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Markenimage
Relationship marketing
Internet marketing
276
Online-Marketing
275
Social Web
155
Social web
155
Consumer behaviour
145
Konsumentenverhalten
145
Viral marketing
65
Virales Marketing
65
Brand management
63
Markenführung
63
Advertising effects
54
Werbewirkung
54
Online retailing
48
Online-Handel
48
Brand image
47
Advertising
45
Beziehungsmarketing
45
Werbung
45
social media
45
E-commerce
35
Electronic Commerce
35
Tourism marketing
30
Tourismusmarketing
30
Website
28
Social media
22
Tourism
22
Tourismus
22
Destination management
21
Destinationsmanagement
21
Holiday behaviour
21
Marketing management
21
Marketingmanagement
21
Urlaubsverhalten
21
Internet
17
Customer satisfaction
16
Facebook
16
Kundenzufriedenheit
16
Hotel industry
15
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78
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English
78
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Assimakopoulos, Costas
2
Kwon, Eun Sook
2
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
1
Agrebi, Meriem
1
Aguado, Juan Miguel
1
Akroush, Mamoun N.
1
Al-Mamun, Abdullah
1
Alvandi, Mohsen
1
Anaya-Sánchez, Rafael
1
Annamalai, Balamurugan
1
Antoniadis, Ioannis
1
Aranda, Evangelina
1
Babakus, Emin
1
Bang, Nguyen
1
Bao, Tong
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
1
Barrichello, Alcides
1
Bhat, Savita
1
Bilgihan, Anil
1
Bin Ismail, Hishamuddin
1
Binns, Reuben
1
Bolat, Elvira
1
Bradley, Graham L.
1
Brey, Eric T.
1
Brünink, Leonine A.
1
Buhalis, Dimitrios
1
Campo, Sara
1
Carneiro-da-Cunha, Julio Araujo
1
Castañeda-García, J. A.
1
Chakraborty, Uttam
1
Chan, Terri H.
1
Chandon, Jean Louis
1
Chay Yau Choon
1
Cheng, Robin
1
Chong, Siong Choy
1
Chung, Yoo Jin
1
Daly, Timothy
1
Dangi, Hamendra Kumar
1
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International journal of internet marketing and advertising : IJIMA
Tourism management : research, policies, practice
Journal of business research : JBR
95
Journal of retailing and consumer services
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
The journal of product & brand management
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
International journal of electronic marketing and retailing : IJEMR
27
The journal of brand management : an international journal
26
Journal of promotion management : innovations in planning and applied research
25
Marketing intelligence & planning
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of marketing communications
24
Cogent business & management
19
Journal of internet commerce
19
Business horizons
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
International journal of technology marketing : IJTMkt
15
Journal of strategic marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of hospitality management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Asia Pacific journal of marketing and logistics
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Journal of the Academy of Marketing Science
13
International journal of advertising : the review of marketing communications
12
International journal of business information systems : IJBIS
12
Journal of marketing management : MM
12
Journal of marketing
11
Journal of promotion management : JPM
11
SpringerLink / Bücher
11
Technological forecasting & social change : an international journal
11
The service industries journal
11
Journal of fashion marketing and management
10
Journal of global marketing
10
Tourism management perspectives : TMP
10
Customer engagement : contemporary issues and challenges
9
Electronic commerce research
9
International journal of consumer studies
9
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ECONIS (ZBW)
78
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71
Social media and m-commerce
Pelet, Jean-Eric
;
Papadopoulou, Panagiota
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
Saved in:
72
The contribution of website design to the generation of tourist destination image : the moderating effect of involvement
Rodríguez-Molina, M. A.
;
Frías-Jamilena, D. M.
; …
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 303-317
Persistent link: https://www.econbiz.de/10010499445
Saved in:
73
Investigating websites' e-CRM features in building customer relationships : evidence from Greece
Papaioannou, Eugenia
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 320-338
Persistent link: https://www.econbiz.de/10011349106
Saved in:
74
The role of social CRM and its potential impact on lead generation in business-to-business marketing
Rodriguez, Michael
;
Peterson, Robert M.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 180-193
Persistent link: https://www.econbiz.de/10009535757
Saved in:
75
An empirical investigation of the mediating role of relationship marketing skills on the relationship between customer satisfaction and customer loyalty
Akroush, Mamoun N.
;
Abu ElSamen, Amjad A.
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 1-30
Persistent link: https://www.econbiz.de/10009507132
Saved in:
76
The use of digital channels to create customer relationships
Heinonen, Kristina
;
Michelsson, Thomas
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003938196
Saved in:
77
Conceptual and operative aspects of e-merchandising
Martínez, Inmaculada J.
;
Aguado, Juan Miguel
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 197-212
Persistent link: https://www.econbiz.de/10003651623
Saved in:
78
Web-based permission marketing : segmentation for the lodging industry
Brey, Eric T.
;
So, Siu-Ian Amy
;
Kim, Dae-Young
; …
- In:
Tourism management : research, policies, practice
28
(
2007
)
6
,
pp. 1408-1416
Persistent link: https://www.econbiz.de/10003544558
Saved in:
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