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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Versicherungswirtschaft : insurance, business, report"
~person:"Greve, Goetz"
~person:"Kwak, Hyokjin"
~subject:"USA"
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International journal of internet marketing and advertising : IJIMA
Versicherungswirtschaft : insurance, business, report
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Special issue: Social media and mobile marketing innovations
Greve, Goetz
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011387771
Saved in:
2
Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin
;
Forman, Howard
;
Zinkhan, George M.
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
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