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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Versicherungswirtschaft : insurance, business, report"
~person:"Koh, Anthony C."
~subject:"USA"
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International journal of internet marketing and advertising : IJIMA
Versicherungswirtschaft : insurance, business, report
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Adoption of social networks marketing by SMEs : exploring the role of social influences and experience in technology acceptance
Pentina, Iryna
;
Koh, Anthony C.
;
Le, Thuong T.
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10009507123
Saved in:
2
Exploring social media marketing strategies in SMEs
Pentina, Iryna
;
Koh, Anthony C.
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10009711387
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