//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Versicherungswirtschaft : insurance, business, report"
~person:"Pentina, Iryna"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: ("Internet" OR "New Economy") AND NOT isPartOf:Wirtschaftsdienst
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
USA
Internet marketing
3
Online-Marketing
3
United States
3
Classification
1
Consumer behaviour
1
Cultural identity
1
Innovation adoption
1
Innovationsakzeptanz
1
KMU
1
KMU-Marketing
1
Klassifikation
1
Konsumentenverhalten
1
Kulturelle Identität
1
Mobile communications
1
Mobile phone
1
Mobilkommunikation
1
Mobiltelefon
1
SME
1
SME marketing
1
Yelp
1
digital customer reviews
1
high-low context cultures
1
message and source characteristics
1
mobile platforms
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Pentina, Iryna
Koh, Anthony C.
2
Al-Karaghouli, Wafi
1
Alboqami, Hassan
1
Allred, Chad R.
1
Baeshen, Yasser
1
Basmanova, Oksana
1
Bhasin, Madan Lal
1
Blake, Brian F.
1
Burns, Kelli S.
1
Carroll, Ryall
1
Erkan, Ismail
1
Evans, Chris
1
Forman, Howard
1
Fortin, David R.
1
Gangadharbatla, Harshavardhan
1
Ghoneim, Ahmad
1
Greve, Goetz
1
Griffy-Brown, Charla
1
Hamilton, Rhiannon L.
1
Hopp, Tobias
1
Jami Pour, Mona
1
Jansen, Bernard J.
1
Kabadayi, Sertan
1
Kachersky, Luke
1
Karson, Eric J.
1
Kopanakis, Ioannis
1
Kwak, Hyokjin
1
Le, Thuong T.
1
Lee, Mira
1
Lotfiyan, Zahra
1
Luke, Kachersky
1
Lutz, Richard J.
1
Mattila, Anna S.
1
McMahon, Dave
1
Neuendorf, Kimberly A.
1
Peterson, Robert M.
1
Ramlochansingh, Carleen
1
Rodriguez, Michael
1
Shamatta, Cristina
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Versicherungswirtschaft : insurance, business, report
Cases on innovations in educational marketing : transnational and technological strategies
1
Journal of customer behaviour
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
2
Adoption of social networks marketing by SMEs : exploring the role of social influences and experience in technology acceptance
Pentina, Iryna
;
Koh, Anthony C.
;
Le, Thuong T.
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10009507123
Saved in:
3
Exploring social media marketing strategies in SMEs
Pentina, Iryna
;
Koh, Anthony C.
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10009711387
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->