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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Working paper"
~subject:"Internet marketing"
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Internet marketing
Mobile phone
18
Mobiltelefon
18
Consumer behaviour
10
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10
Mobile communications
9
Mobilkommunikation
9
Online-Marketing
6
Mobile Business
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Aramendia-Muneta, Maria Elena
1
Bakr, Yousra
1
Basmanova, Oksana
1
Kabadayi, Sertan
1
Kachersky, Luke
1
Livas, Christos
1
Olarte-Pascual, Cristina
1
Papadopoulou, Panagiota
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Pelet, Jean-Eric
1
Pentina, Iryna
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Skotis, Apostolos
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Sun, Qin
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International journal of internet marketing and advertising : IJIMA
Working paper
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business research : JBR
3
Journal of marketing communications
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Electronic commerce research and applications
2
Interaktives Marketing
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of advertising research
2
Journal of hospitality marketing & management
2
Journal of marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Journal of targeting, measurement and analysis for marketing
2
Schriftenreihe Marketing, Management
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advertising, promotion, and new media
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Business education & accreditation : BEA
1
Computer-mediated marketing strategies : social media and online brand communities
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
E-marketing ; Vol. 3
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
Emerging topics and technologies in information sytems
1
Erfurter Hefte zum angewandten Marketing
1
Forschungsgruppe Konsum und Verhalten
1
Forum Marketing
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
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1
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
2
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
3
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
4
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
5
Social media and m-commerce
Pelet, Jean-Eric
;
Papadopoulou, Panagiota
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
Saved in:
6
The role of wireless service provider (WSP) trust on consumer acceptance of SMS advertising
Kabadayi, Sertan
;
Kachersky, Luke
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 31-50
Persistent link: https://www.econbiz.de/10009507126
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