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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Al-Mamun, Abdullah"
~person:"Boutsouki, Christina"
~person:"Unal, Sevtap"
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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1
Special issue on: social media marketing in the digital era
Unal, Sevtap
(
ed.
);
Erkan, Ismail
(
ed.
);
Acikgoz, Fulya
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012670660
Saved in:
2
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
Saved in:
3
Understanding the role of personality traits on Facebook intensity
Hatzithomas, Leonidas
;
Misirlis, Nikolaos
;
Boutsouki, …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 99-119
Persistent link: https://www.econbiz.de/10012105480
Saved in:
4
How avatars help enhancing self-image congruence
Unal, Sevtap
;
Dalgic, Tevfik
;
Akar, Ezgi
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 374-395
Persistent link: https://www.econbiz.de/10012139709
Saved in:
5
Corporate Facebook posts in the UK and Greece : a content analysis
Riskos, Kyriakos
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 233-251
Persistent link: https://www.econbiz.de/10011844779
Saved in:
6
Facebook usage among teenagers - the effect of personality and peer group pressure : an exploratory study in Greece
Vlachopoulou, Elli
;
Boutsouki, Christina
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 285-299
Persistent link: https://www.econbiz.de/10011349109
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