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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Al-Mamun, Abdullah"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand image
1
Brand management
1
Consumer behaviour
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Internet marketing
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Malaysia
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Markenführung
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Markenimage
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Online-Marketing
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brand awareness
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brand image
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Al-Mamun, Abdullah
Dangi, Hamendra Kumar
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International journal of internet marketing and advertising : IJIMA
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Middle East journal of management : MEJM
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The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
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