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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Armelini, Guillermo"
~subject:"Konsumentenverhalten"
~type:"article"
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Armelini, Guillermo
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The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures
Armelini, Guillermo
;
González, Jorge
;
Villanueva, Julian
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012105493
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