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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Basmanova, Oksana"
~subject:"Consumer behaviour"
~subject:"Electronic Commerce"
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Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
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