//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Decker, Reinhold"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Instagram
1
Internet marketing
1
Markenartikel
1
Markenführung
1
Markenimage
1
Online-Marketing
1
SNSs
1
Social Web
1
Social web
1
UGC
1
Viral marketing
1
Virales Marketing
1
brand identification
1
brand-selfie
1
branding
1
consumer behaviour
1
e-WOM
1
electronic word-of-mouth
1
selfie marketing
1
social media marketing
1
social network sites
1
user-generated content
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Decker, Reinhold
Dangi, Hamendra Kumar
2
Kwon, Eun Sook
2
Rita, Paulo
2
Abuljadail, Mohammad
1
Acikgoz, Fulya
1
Al-Mamun, Abdullah
1
Alvarez-Altamirano, Katerina
1
Amlus, Mohammad Harith
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Arias-Oliva, Mario
1
Assimakopoulos, Costas
1
Aulōnitēs, Geōrgios I.
1
Babakus, Emin
1
Bang, Nguyen
1
Bao, Tong
1
Barretta, Paul G.
1
Barrichello, Alcides
1
Bin Ismail, Hishamuddin
1
Binns, Reuben
1
Bolat, Elvira
1
Brünink, Leonine A.
1
Burnaz, Sebnem
1
Bình Nghiêm-Phú
1
Carneiro-da-Cunha, Julio Araujo
1
Chan, Terri H.
1
Chay Yau Choon
1
Cheng, Robin
1
Chong, Siong Choy
1
Chung, Yoo Jin
1
Cordova-Buiza, Franklin
1
Culqui-Salazar, Raul Enrique
1
De Cicco, Roberta
1
Deshwal, Pankaj
1
Dimitriadis, Sergios
1
Duh, Helen Inseng
1
Dumicic, Ksenija
1
Dung Phuong Hoang
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Diskussionsarbeit
1
Entscheidungsunterstützung für ökonomische Probleme
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Marketing : ZFP ; journal of research and management
1
Schmalenbach business review : sbr
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Selected papers of the International Conference on Operations Research : Berlin, August 30 - September 2, 1994
1
Theorie und Forschung
1
Theorie und Forschung / Wirtschaftswissenschaften
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->