//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Makienko, Igor"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internetauftritt"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
1
Cognition
1
Consumer behaviour
1
Internet marketing
1
Kognition
1
Konsumentenverhalten
1
Online-Marketing
1
Website
1
Werbewirkung
1
advertising effectiveness
1
brand attitude
1
click-through rate
1
consumer involvement
1
content relevance
1
humour banner advertising
1
intention to click
1
internet advertising
1
need for cognition
1
type of online behaviour
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Makienko, Igor
Ellonen, Hanna-Kaisa
2
Moro, Sérgio
2
Rita, Paulo
2
Agrebi, Meriem
1
Aldás-Manzano, Joaquín
1
Assimakopoulos, Costas
1
Bin Ismail, Hishamuddin
1
Blake, Brian F.
1
Bright, Laura
1
Chandon, Jean Louis
1
Chong, Siong Choy
1
Currás-Pérez, Rafael
1
Dimitriadis, Sergios
1
Dogra, Pallavi
1
Dung Phuong Hoang
1
Elwalda, Abdulaziz
1
Erkan, Ismail
1
Georgiadis, Christos K.
1
Giraldi, Janaina de Moura Engracia
1
Gong, Wen
1
Grimes, Anthony
1
Gómez, Miguel Ángel
1
Hamilton, Rhiannon L.
1
Hien Vo
1
Hoffmann, Stefan
1
Huh, Jisu
1
Hung, Yung-Chen
1
Kaushal, Arun
1
Kim Piew Lai
1
Koritos, Christos
1
Kuivalainen, Olli
1
Küster, Inés
1
Le, Tri D.
1
Lee, Chunsik
1
Lee, Kelvin
1
Liu, Yi-Cheng
1
Logan, Kelty
1
Lorenzo, Carlota
1
López-Nicolas, Carolina
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Perception of humour banner advertising : a conceptual framework
Makienko, Igor
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 181-198
Persistent link: https://www.econbiz.de/10011316779
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->