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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Rathinam, Logu"
~subject:"Online-Handel"
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A moderated mediation model of the effect of social media advertising on consumer buying behaviour : evidence from India
Rajarathinam, Krishna Kumar
;
Rathinam, Logu
;
Parayitam, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 48-76
Persistent link: https://www.econbiz.de/10014318181
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