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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~source:"econis"
~subject:"Decision"
~subject:"Neuromarketing"
~subject:"Werbewirkung"
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International journal of internet marketing and advertising : IJIMA
Journal of advertising research
8
Journal of business research : JBR
6
Psychology & marketing
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Journal of marketing research : JMR
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Springer eBook Collection
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Faculty & research / Insead : working paper series
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Innovatives Markenmanagement
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of neuroscience, psychology, and economics
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Long range planning : LRP ; international journal of strategic management
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Marketing letters : a journal of research in marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
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Neuroökonomie : Grundlagen - Methoden - Anwendungen
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Springer Gabler Research
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Systemaufstellungen in Wissenschaft und Praxis
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The journal of brand management : an international journal
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Academic journal of economic studies
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
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Advances in business strategy and competitive advantage (ABSCA) book series
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Advances in entrepreneurial finance : with applications from behavioral finance and economics
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Analyzing the strategic role of neuromarketing and consumer neuroscience
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
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Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
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2
The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
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