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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Advertising effects"
~subject:"Internet marketing"
~subject:"Theorie"
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Advertising effects
Internet marketing
Theorie
Consumer behaviour
200
Konsumentenverhalten
200
Online-Marketing
118
Social Web
93
Social web
93
Werbewirkung
52
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51
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51
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51
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51
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44
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44
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42
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42
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Rita, Paulo
4
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Guerreiro, João Pedro Silva Martins
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Kwon, Eun Sook
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Logan, Kelty
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Moro, Sérgio
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Srivastava, Vibhava
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1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
339
Journal of retailing and consumer services
242
Journal of marketing communications
161
International journal of advertising : the review of marketing communications
142
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
110
Management science : journal of the Institute for Operations Research and the Management Sciences
100
NBER working paper series
100
International journal of advertising : the quarterly review of marketing communications
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
93
Working paper / National Bureau of Economic Research, Inc.
91
Journal of promotion management : innovations in planning and applied research
89
NBER Working Paper
87
Psychology & marketing
85
The journal of product & brand management
84
International journal of hospitality management
79
Journal of promotion management : JPM
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Discussion paper / Centre for Economic Policy Research
72
Marketing letters : a journal of research in marketing
71
Journal of marketing research : JMR
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
Journal of advertising research
67
Economics letters
60
International journal of industrial organization
60
SpringerLink / Bücher
58
Journal of economic psychology : research in economic psychology and behavioral economics
57
European journal of marketing : EJM
56
European journal of operational research : EJOR
55
Europäische Hochschulschriften / 5
55
Gabler Edition Wissenschaft
54
Journal of economic behavior & organization : JEBO
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
53
Journal of marketing
53
Asia Pacific journal of marketing and logistics
52
International journal of electronic marketing and retailing : IJEMR
52
Journal of internet commerce
52
International journal of consumer studies
51
Journal of advertising : official publication of the American Academy of Advertising
50
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ECONIS (ZBW)
130
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1
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
2
The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
Saved in:
3
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
4
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
5
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
6
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
7
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
8
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
9
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
10
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
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