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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Advertising effects"
~subject:"Online-Handel"
~subject:"Social Web"
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Advertising effects
Online-Handel
Social Web
Internet marketing
199
Online-Marketing
199
Consumer behaviour
118
Konsumentenverhalten
118
Social web
108
Werbewirkung
50
Brand management
49
Markenführung
49
social media
45
Advertising
43
Werbung
43
Beziehungsmarketing
38
Relationship marketing
38
Viral marketing
38
Virales Marketing
38
Brand image
33
Markenimage
33
Online retailing
32
E-commerce
30
Electronic Commerce
30
Marketing management
20
Marketingmanagement
20
Website
16
Facebook
15
Internet
15
USA
14
United States
14
advertising
12
social media marketing
12
KMU
10
Mobile communications
10
Mobilkommunikation
10
SME
10
Confidence
9
Mobile Marketing
9
Mobile marketing
9
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148
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148
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148
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Rita, Paulo
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Boutsouki, Christina
2
Duh, Helen Inseng
2
Erkan, Ismail
2
Greve, Goetz
2
Ha, Louisa
2
Kwon, Eun Sook
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Loureiro, Sandra Maria Correia
2
Moro, Sérgio
2
Moschis, George P.
2
Aakash
1
Abhijith, U.
1
Abida, Fatma Choura
1
Abuljadail, Mohammad
1
Afolabi, Ibukun Tolulope
1
Aggarwal, Anu Gupta
1
Aghniadi
1
Agrebi, Meriem
1
Akdoğan, Kutay
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
1
Al-Mamun, Abdullah
1
Al-Mudahka, Lolwah
1
Alan, Alev Kocak
1
Alarcón-del-Amo, María-del-Carmen
1
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1
An, Soontae
1
Ancillai, Chiara
1
Annamalai, Balamurugan
1
Aramendia-Muneta, Maria Elena
1
Armelini, Guillermo
1
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1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
258
Journal of retailing and consumer services
155
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of marketing communications
99
International journal of advertising : the review of marketing communications
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
88
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
84
Journal of promotion management : innovations in planning and applied research
73
Information systems research : ISR
70
Journal of advertising research
70
Technological forecasting & social change : an international journal
66
International journal of electronic marketing and retailing : IJEMR
61
International journal of hospitality management
61
Journal of internet commerce
60
Tourism management : research, policies, practice
60
Industrial marketing management : the international journal for industrial and high-tech firms
57
Business horizons
51
Electronic commerce research
51
Journal of management information systems : JMIS
51
Management science : journal of the Institute for Operations Research and the Management Sciences
51
The journal of product & brand management
51
International journal of advertising : the quarterly review of marketing communications
50
Cogent business & management
48
International journal of technology marketing : IJTMkt
44
Journal of promotion management : JPM
43
SpringerLink / Bücher
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
Marketing intelligence & planning
38
Journal of electronic commerce research : JECR
37
Journal of marketing
37
International journal of electronic commerce : IJEC
36
Journal of hospitality marketing & management
36
Psychology & marketing
36
International journal of business information systems : IJBIS
35
International journal of contemporary hospitality management
35
Journal of marketing research : JMR
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
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ECONIS (ZBW)
148
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1
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
2
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
3
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
4
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
5
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
6
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
7
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
8
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
9
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
10
Are social media and mobile applications threatening retail websites
Ramos, Ricardo Filipe
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
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