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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Konsumentenverhalten"
~subject:"Virales Marketing"
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Search: subject_exact:"Social network services"
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Konsumentenverhalten
Virales Marketing
Social Web
145
Social web
145
Internet marketing
108
Online-Marketing
108
Consumer behaviour
93
social media
53
Brand management
48
Markenführung
48
Viral marketing
40
Beziehungsmarketing
35
Relationship marketing
35
Brand image
29
Markenimage
29
Advertising effects
26
Werbewirkung
26
Advertising
21
Werbung
21
Facebook
16
Online retailing
16
Online-Handel
16
Marketing management
15
Marketingmanagement
15
Social network
14
Soziales Netzwerk
14
electronic word-of-mouth
12
social media marketing
11
Brand
10
Markenartikel
10
consumer behaviour
10
E-commerce
9
Electronic Commerce
9
Instagram
9
advertising
9
Twitter
8
Website
8
eWOM
8
influencer marketing
8
Internet
7
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Undetermined
66
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Article
102
Book / Working Paper
1
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Article in journal
103
Aufsatz in Zeitschrift
103
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
103
Author
All
Rita, Paulo
3
Bao, Tong
2
Duh, Helen Inseng
2
Ha, Louisa
2
Kwon, Eun Sook
2
Logan, Kelty
2
Moro, Sérgio
2
Abuljadail, Mohammad
1
Acikgoz, Fulya
1
Aghniadi
1
Ahn, Joong-Ho
1
Akar, Ezgi
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
1
Al-Mamun, Abdullah
1
Alan, Alev Kocak
1
Alboqami, Hassan
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Armelini, Guillermo
1
Arnita, Devi
1
Arora, Taanika
1
Assimakopoulos, Costas
1
Babakus, Emin
1
Baek, Hyunmi
1
Baeshen, Yasser
1
Bailey, Ainsworth Anthony
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Bang, Nguyen
1
Barretta, Paul G.
1
Barrichello, Alcides
1
Ben Mimoun, Mohammed Slim
1
Boistel, Philippe
1
Botzenhardt, Achim Harald
1
Bright, Laura
1
Brünink, Leonine A.
1
Budi, Indra
1
Burnaz, Sebnem
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
230
Journal of retailing and consumer services
177
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
94
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
79
Technological forecasting & social change : an international journal
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Journal of marketing communications
59
The journal of product & brand management
58
International journal of advertising : the review of marketing communications
54
Journal of promotion management : innovations in planning and applied research
50
Information systems research : ISR
48
Journal of internet commerce
47
Tourism management : research, policies, practice
46
Psychology & marketing
45
International journal of hospitality management
44
Journal of electronic commerce research : JECR
43
International journal of consumer studies
42
International journal of electronic marketing and retailing : IJEMR
42
Journal of marketing management : MM
41
Journal of management information systems : JMIS
40
The journal of brand management : an international journal
38
Electronic commerce research
35
Cogent business & management
34
Journal of marketing
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Journal of travel and tourism marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of technology marketing : IJTMkt
31
Journal of hospitality marketing & management
31
International journal of electronic commerce : IJEC
29
Journal of fashion marketing and management
29
International journal of business information systems : IJBIS
28
International journal of contemporary hospitality management
28
Asia Pacific journal of marketing and logistics
27
Business horizons
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Journal of the Academy of Marketing Science
27
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Source
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ECONIS (ZBW)
103
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103
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1
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
2
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
5
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
Saved in:
6
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
7
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
8
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
9
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
10
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
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