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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Marketingtheorie"
~subject:"Social Web"
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Marketingtheorie
Social Web
Internet marketing
199
Online-Marketing
199
Consumer behaviour
161
Konsumentenverhalten
161
Social web
135
Brand management
66
Markenführung
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Rita, Paulo
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
342
Journal of retailing and consumer services
155
Industrial marketing management : the international journal for industrial and high-tech firms
143
SpringerLink / Bücher
137
Journal of marketing management : MM
109
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
98
Marketing theory
91
Journal of historical research in marketing
88
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
Technological forecasting & social change : an international journal
86
Journal of the Academy of Marketing Science
81
Journal of marketing communications
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
Tourism management : research, policies, practice
79
International journal of advertising : the review of marketing communications
69
Journal of marketing
68
Business horizons
66
The journal of product & brand management
66
International journal of hospitality management
64
Journal of promotion management : innovations in planning and applied research
63
Journal of macromarketing : examining the interactions among markets, marketing, and society
62
Information systems research : ISR
61
The journal of brand management : an international journal
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Springer eBook Collection
58
European journal of marketing : EJM
57
Journal of strategic marketing
56
Psychology & marketing
55
Journal of internet commerce
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Marketing intelligence & planning
51
International journal of electronic marketing and retailing : IJEMR
50
Journal of management information systems : JMIS
50
Journal of marketing research : JMR
50
Cogent business & management
48
International journal of technology marketing : IJTMkt
48
Journal of travel and tourism marketing
45
Management science : journal of the Institute for Operations Research and the Management Sciences
44
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ECONIS (ZBW)
137
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1
The mediating effect of luxury perception on the relationship between social media
marketing
and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
2
The role of audiences' benign envy in influencer
marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
3
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
4
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
5
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
6
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
7
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
8
Modelling the impact of social media
marketing
for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
9
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
10
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
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