//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity-Werbung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Celebrity endorsement
4
Celebrity-Werbung
4
Internet marketing
4
Online-Marketing
4
Social Web
4
Social web
4
Advertising effects
3
Brand management
3
Markenführung
3
Werbewirkung
3
social media
3
Brand image
2
Markenimage
2
influencer marketing
2
Advertising
1
Consumer behaviour
1
Credibility
1
Facebook
1
Glaubwürdigkeit
1
Instagram
1
Konsumentenverhalten
1
Luxury goods
1
Luxusgüter
1
Sponsoring
1
Sponsorship
1
Viral marketing
1
Virales Marketing
1
advertising
1
brand persuasion process
1
brands
1
celebrities
1
celebrity
1
celebrity endorsement
1
celebrity endorsements
1
celebrity-owned brand
1
endorsement
1
endorser-consumer congruency
1
endorser-product congruency
1
expertise
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Li, Jo Yun
1
Tian, Shiyun
1
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : JPM
8
Journal of promotion management : innovations in planning and applied research
6
Journal of advertising research
4
Journal of global marketing
4
Journal of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Vision : the journal of business perspective
3
Global business review
2
Journal of advertising : official publication of the American Academy of Advertising
2
South Asian journal of management : SAJM
2
AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
1
Asian Academy of Management journal : AAMJ
1
Celebrity, convergence and transformation
1
Cogent business & management
1
Corporate reputation review
1
Decision
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
European journal of marketing : EJM
1
Fontys Venlo - publication of applied sciences
1
Frontiers of business research in China : selected publications from Chinese universities
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Edition Wissenschaft
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
1
International journal of applied business and economic research
1
International journal of financial research
1
International journal of management and economics
1
International journal of market research
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of operations and quantitative management : IJOQM
1
International journal of retail & distribution management
1
International journal of sports marketing & sponsorship
1
International review on public and non-profit marketing
1
Izmir review of social sciences
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of Asia Pacific business
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->