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~isPartOf:"International journal of leisure and tourism marketing : IJLTM"
~isPartOf:"Journal of fashion marketing and management"
~person:"Ahn, SooKyoung"
~subject:"Konsumentenverhalten"
~subject:"Tourismus"
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International journal of leisure and tourism marketing : IJLTM
Journal of fashion marketing and management
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To buy or to back? : backers'
motivations
for fashion crowdfunding projects
Ahn, SooKyoung
- In:
Journal of fashion marketing and management
27
(
2023
)
2
,
pp. 335-351
Persistent link: https://www.econbiz.de/10014288881
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