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~isPartOf:"International journal of logistics systems and management"
~isPartOf:"Journal of business research : JBR"
~person:"Banerjee, Somnath"
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Aligning marketing and sales in multi-channel marketing : compensation design for online lead generation and offline sales conversion
Banerjee, Somnath
;
Bhardwaj, Pradeep
- In:
Journal of business research : JBR
105
(
2019
),
pp. 293-305
Persistent link: https://www.econbiz.de/10012128510
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