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~isPartOf:"International journal of management, economics and social sciences : IJMESS"
~subject:"Consumer behaviour"
~subject:"qualitative research"
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Chain restaurant franchising
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International journal of management, economics and social sciences : IJMESS
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of Agricultural and Applied Economics
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2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding
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International journal of hospitality management
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In-store promotional mix and the effects on female consumer buying decisions in relation to cosmetic products
Yang, Dong-Jenn
;
Lee, C. W.
- In:
International journal of management, economics and …
5
(
2016
)
2
,
pp. 35-56
the promotional mix. Two cosmetic salesmen groups were interviewed by using
focus
group
interview technique to understand …
Persistent link: https://www.econbiz.de/10011503554
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