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~isPartOf:"International journal of management concepts and philosophy : IJMCP"
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Konsumentenverhalten"
~subject:"Wissensmanagement"
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International journal of management concepts and philosophy : IJMCP
International journal of technology marketing : IJTMkt
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Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
2
Reconceptualising buyer behaviour in the digital era : an emergent journey
Scott, Peter
;
Scott, Tamsin
;
Stokes, Peter
;
Moore, Neil
; …
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 165-179
Persistent link: https://www.econbiz.de/10011746011
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