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~isPartOf:"International journal of market research"
~isPartOf:"Organization : the interdisciplinary journal of organization, theory and society"
~subject:"Bibliometrics"
~subject:"Marktforschung"
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International journal of market research
Organization : the interdisciplinary journal of organization, theory and society
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
Qualitative market research : an international journal
28
Organizational research methods : ORM
25
Qualitative Marktforschung : Konzepte - Methoden - Analysen
20
Journal of management inquiry
11
Qualitative research in organizations and management : an international journal
11
International journal of contemporary hospitality management
5
Journal of business research : JBR
5
Alternative market research methods : market sensing
4
Innovation in der Marktforschung
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of world business : JWB
3
Strategic Organization
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Young consumers : insight and ideas for responsible marketers
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British journal of management : BJM
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Decision sciences : DS
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Der Markt : international journal of marketing
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Entrepreneurship theory and practice : ET&P
2
European management journal
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Fundamentals of marketing research ; Vol. 1
2
Handbook of qualitative research methods in marketing
2
Health care management review : HCM review
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of consumer studies
2
International journal of entrepreneurial behaviour & research
2
International journal of physical distribution & logistics management : IJPD & LM
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Journal of applied behavioral science
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Journal of family business strategy
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Journal of managerial psychology
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Journal of retailing and consumer services
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Lehrbuch
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Management communication quarterly : an international journal
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SpringerLink / Bücher
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Technological forecasting & social change : an international journal
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The Cornell hospitality quarterly
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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1
Market shaping through controversial innovation
Ben Slimane, Karim
;
Fessi, Lilia
- In:
International journal of market research
65
(
2023
)
5
,
pp. 524-531
Persistent link: https://www.econbiz.de/10014368511
Saved in:
2
What is the point of method sections?
Butler, Nick
;
Spoelstra, Sverre
- In:
Organization : the interdisciplinary journal of …
30
(
2023
)
6
,
pp. 1266-1272
Persistent link: https://www.econbiz.de/10014432179
Saved in:
3
Amplifying marginalised consumers' voices : a case for trauma-informed qualitative methodologies
Crosby, Elizabeth
;
McKeage, Kim
;
Rittenburg, Terri L.
; …
- In:
International journal of market research
65
(
2023
)
2/3
,
pp. 320-339
Persistent link: https://www.econbiz.de/10014246993
Saved in:
4
A template for conducting qualitative sales research in the Middle East
Malshe, Avinash
;
Khatib, Jamal A. al-
- In:
International journal of market research
65
(
2023
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10014233812
Saved in:
5
Enhancing data collection methods with qualitative projective techniques in the exploration of a university's brand identity and brand image
Spry, Louise
;
Pich, Christopher
- In:
International journal of market research
63
(
2021
)
2
,
pp. 177-200
Persistent link: https://www.econbiz.de/10012492750
Saved in:
6
(Inter)subjectivity in the research pair : countertransference and radical reflexivity in organizational research
Duncan, Carrie M.
;
Elias, Sara R. S. T. A.
- In:
Organization : the interdisciplinary journal of …
28
(
2021
)
4
,
pp. 662-684
Persistent link: https://www.econbiz.de/10012592632
Saved in:
7
Qualitative semiotics : can we research consumer meaning-making?
Barnham, Chris
- In:
International journal of market research
61
(
2019
)
5
,
pp. 478-491
Persistent link: https://www.econbiz.de/10012172385
Saved in:
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