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~isPartOf:"The service industries journal"
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International journal of market research : JMRS ; the journal of the Market Research Society
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Brand equity and store brand tiers : an analysis on an experimental design
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10010529569
Saved in:
2
Objective quality and business performance in service environments : moderating effects of entrepreneurs' knowledge and involvement
Hernández-Maestro, Rosa M.
;
González-Benito, Óscar
- In:
The service industries journal
31
(
2011
)
13/14
,
pp. 2321-2354
Persistent link: https://www.econbiz.de/10009298988
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