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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~person:"Arthur, Jeannie"
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International journal of market research : JMRS ; the journal of the Market Research Society
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How online brand communities can change how research is approached and the role of the researcher in an organisation
Hall, Mike
;
Arthur, Jeannie
;
Morioka, Emma
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
2
,
pp. 279-282
Persistent link: https://www.econbiz.de/10009011242
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