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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~person:"Huertas-Garcia, Ruben"
~person:"Meißner, Martin"
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International journal of market research : JMRS ; the journal of the Market Research Society
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Plackett-Burman design in choice-based conjoint analysis : a case of estimating warning message distribution on tobacco packages
Huertas-Garcia, Ruben
;
Guitart-Tarrés, Laura
;
Núñez …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
4
,
pp. 569-594
Persistent link: https://www.econbiz.de/10011607223
Saved in:
2
Eye-tracking information processing in choice-based conjoint analysis
Meißner, Martin
;
Decker, Reinhold
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
5
,
pp. 591-610
Persistent link: https://www.econbiz.de/10008688919
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