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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Advertising Effectiveness"
~subject:"Brand"
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International journal of market research : JMRS ; the journal of the Market Research Society
Australasian marketing journal
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Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
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