//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtuelle Community"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand
Social Web
38
Social web
38
Market research
18
Marktforschung
18
Internet marketing
11
Online-Marketing
11
Web 2.0 technologies
10
Web 2.0-Technologien
10
Internet
9
Consumer behaviour
7
Konsumentenverhalten
7
Knowledge society
5
Social network
5
Soziales Netzwerk
5
USA
5
United States
5
Wissensgesellschaft
5
Brand management
4
Markenführung
4
Media usage
3
Mediennutzung
3
Viral marketing
3
Virales Marketing
3
social media
3
Befragung
2
Business network
2
Corporate Social Responsibility
2
Corporate social responsibility
2
E-commerce
2
Electronic Commerce
2
Großbritannien
2
Information behaviour
2
Information provision
2
Informationsverhalten
2
Informationsversorgung
2
Interview
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Arthur, Jeannie
1
Hall, Mike
1
Morioka, Emma
1
Smith, Steve
1
Published in...
All
International journal of market research : JMRS ; the journal of the Market Research Society
Journal of business research : JBR
34
The journal of product & brand management
32
The journal of brand management : an international journal
27
Journal of retailing and consumer services
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
International journal of internet marketing and advertising : IJIMA
10
Business horizons
7
Marketing intelligence & planning
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of fashion marketing and management
6
Journal of marketing communications
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Psychology & marketing
6
Technological forecasting & social change : an international journal
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of internet commerce
5
Journal of marketing
5
Global business review
4
Journal of global marketing
4
Journal of service management
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
European journal of marketing
3
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of hospitality management
3
Journal of consumer marketing
3
Journal of international consumer marketing
3
Journal of strategic marketing
3
Marketing theory
3
SpringerLink / Bücher
3
Consumer psychology in a social media world
2
Corporate communications : an international journal
2
Corporate reputation review : an international journal
2
Cross-cultural and critical perspectives on brands
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Conceptualising and evaluating experiences with brands on Facebook
Smith, Steve
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
3
,
pp. 357-374
Persistent link: https://www.econbiz.de/10009762391
Saved in:
2
How online brand communities can change how research is approached and the role of the researcher in an organisation
Hall, Mike
;
Arthur, Jeannie
;
Morioka, Emma
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
2
,
pp. 279-282
Persistent link: https://www.econbiz.de/10009011242
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->